Reducing Cost and the Environmental Impact of Your Data is Possible

H66 Customer Story: MANGELBERGER

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Behind the scenes of the world’s most popular restaurant and retail branch network, a German company called Mangelberger Elektrotechnik GmbH is revolutionising energy management and power control.

A growing global customer base including McDonald’s, Starbucks, Aldi and Netto rely on Mangelberger’s technology solutions. They include switchboards, lighting management, HACCP controls and electrical installation. Although established 50 years ago, Mangelberger is still a fast-growing company, generating a vast amount of data. A subsidiary called Edison Street GmbH analyses this data and Mangelberger’s clients use the data analytics to make substantial energy savings.

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Hydro66 understood our need for expert advice about tackling the increased amount of data we needed to analyse.

Jürgen Mangelberger, CEO

With big data comes a big challenge.

How to manage data volumes

In 2016 Mangelberger had grown to the point where data management had become a real problem. The company’s business model included a plan to increase the number of client switchboards under management from 3,000 to 8,000.

Each Mangelberger switchboard houses an energy management system connecting information from areas including cooling, heating and lighting systems. Every time Mangelberger enhances its technology, the number of data sets it needs to query and analyse increases.

“Our existing data centre couldn’t keep up with our growth. We are not experts in data hosting. So we needed a supportive and reliable data partner who could provide us with knowledge and expertise to allow us to take our business forward” said CEO, Jürgen Mangelberger.

How to manage environmental business challenges

German manufacturing companies need to manage energy consumption to qualify for tax relief. Performance is rated by the DIN EN ISO 50001-certified system.

“We’re not only responsible for our CO2 footprint, but also, we are responsible for the footprints of our customers” said Mangelberger. “German companies need to prove their green credentials. They need to show a willingness to reduce the environmental impact of operations. In particular, energy usage and cooling. Moreover, this is the case throughout their supply chains.

WHERE TO GET THE SUPPORT NEEDED

First off Mangelberger sought a solution in Germany. But it found slow and cumbersome customer service frustrating. “Answering simple questions needed too many people,” said Mangelberger. “It was a drain on our valuable management time.”

Over the last 12 months, we’ve seen how flexible Hydro66 is... problems are often fixed in 15 minutes.

Jürgen Mangelberger, CEO

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The search for the right data solution.

It was about this time that Jürgen Mangelberger saw an article written by BMW. In it BMW described its decision to use a data center located in Northern Sweden. The opportunity to increase efficiency and scalability and at the same time reduce environmental impact and costs was highly appealing.

As a result, Mangelberger approached 2 data centers north of Stockholm. Hydro66 was fastest to respond with a solution tailored to their needs.

“Hydro66 understood our need for expert advice about tackling the increased amount of data we needed to analyse. Also, our need for technical and logistics support. Especially in the area of managing firewall and server issues,” said Mangelberger.

Additionally, Hydro66 was able to introduce Mangelberger to one of its trusted business partners, Skylite, an IT consultancy firm also based in Northern Sweden.

“We provided Hydro66 and Skylite with drawings of our databases. Together they made a business case for adopting better approaches. We agreed to their combined proposal.”

Mangelberger made its initial enquiry in September 2016. In October the company signed contracts. By November 2016, Mangelberger’s new green hosting arrangements were up and running.

Throughout the data transfer, Hydro66 provided process-driven support. For security, it buffered critical data/information - temporarily storing data whilst moving it from one place to another. As a result, Mangelberger experienced minimal downtime and a smooth transition.

What efficient and flexible data hosting means for Mangelberger.

Ease of doing business and a dedicated point of contact

Critical to the success of this implementation was efficient customer relationship management.

A single point of contact at Hydro66 acquired understanding of the full extent of the Mangelberger business. With substantial experience and knowledge of data colocation, this dedicated expert ensured queries are quickly responded to, tracked and resolved.

Taking people away from work to sort out data issues costs money. “Over the last 12 months, we’ve seen how flexible Hydro66 is,” said Mangelberger. “If we have a problem, we raise it with Hydro66. One person takes care of our questions. Often problems are fixed in 15 minutes. We don’t waste management time. We experience minimal downtime. It’s perfect for us!”

Comfort and confidence in volume data management

The partnership between Hydro66 and Skylite provides Mangelberger with business continuity planning, efficient hosting, security and strong support. An in-memory database allows for efficient response time. The company can now manage more than 10 billion data assets for customers worldwide. What’s more, Mangelberger now has generous capacity to grow.

Sustainable colocation at ultra low cost

Equally important to Mangelberger is the fact that its sales team can provide clients with a credible green story backed up by the best possible Power Usage Effectiveness figures (PUE 1.07).

“The ability to demonstrate environmental responsibility is of concern to every contact I have,” said Mangelberger. “Even down to data hosting. This is why location, renewable hydropower and ultra-efficient, free cooling are important to us.”

Also, energy savings have rewarded Mangelberger with other significant benefits. In its first year, the company has reduced its own data center costs by 55%. “Our customers like McDonald’s and ALDI across the world are more than satisfied with the new database availability.”

A delighted Jürgen Mangelberger added: “We certainly made the right decision. For us, Sweden is clean, green, open and flexible. Our clients say to us, ‘Hey folks, great step.’

We certainly made the right decision. For us, Sweden is clean, green, open and flexible. Our clients say to us, ‘Hey folks, great step.’ We couldn’t ask for more.

Jürgen Mangelberger, CEO

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